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Investigating audiences /

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience resear...

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Bibliographic Details
Main Author: Ruddock, Andy.
Corporate Author: Sage Knowledge.
Format: Online Book
Published: Los Angeles : Sage, 2007.
Online Access:Online version
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