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Audience analysis /

In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience,...

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Bibliographic Details
Main Author: McQuail, Denis.
Corporate Author: Sage Knowledge.
Format: Online Book
Published: Thousand Oaks, Calif. : Sage Publications, ©1997.
Online Access:Online version
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