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Corporate responsibility /
| Main Author: | |
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| Corporate Author: | |
| Format: | Online Book |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2015.
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| Edition: | First edition. |
| Subjects: | |
| Access: | Online version |
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| Item Description: | Philanthropy<br /> Motivations Behind and Critiques Against CP<br /> The Strategic Approach to CP<br /> The Business Case and Value Creation<br /> Measuring Progress and Improving Outcomes<br /> Conclusion<br /> Corporate Philanthropy at Goldman Sachs case<br />Chapter 9: Communicating Corporate Responsibility<br /> The Strategic Importance of Communicating CR<br /> The Current Environment for Promoting Responsible Business Practices<br /> How to Effectively Communicate Your Company's CR Strategy<br /> The Connection Between Communicating CR and Corporate Reputation<br /> CR Reporting<br /> Communicating CR in a Digital World<br /> Conclusion<br /> FIJI Water case<br />Chapter 10: Implementing a CR Strategy<br /> Current Approaches to CR Implementation<br /> Our Approach<br /> How CR Strategy Relates to Implementation<br /> Where do CSR Strategies Usually Come From?<br /> How Do You Select and Refine Your CSR Focus?<br /> How Should a. Corporation Evaluate CR Strategies/Opportunities?<br /> Driving Internal Change<br /> Establishing a Change Movement Organization<br /> Gaining Support of the Top Management Team<br /> Establishing Organizational Momentum<br /> Reinforcing Through Incentives<br /> Partnering with External Parties<br /> Measuring and Reacting<br /> Social Sustainability<br /> Conclusion<br /> The Timberland Company case<br /> |
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| Physical Description: | 1 online resource |
| ISBN: | 9781483383095 1483383091 9781483383101 |
| Access: | Electronic access restricted to Villanova University patrons. |