Surprise! : The secret to customer loyalty in the service sector /
Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for t...
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
|Series:||2014 digital library.
Marketing strategy collection.
|Online Access:||Online version|
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