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Surprise! : The secret to customer loyalty in the service sector /

Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for t...

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Bibliographic Details
Main Author: Magnini, Vincent P., (Author)
Format: Online Book
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:2014 digital library.
Marketing strategy collection.
Subjects:
Online Access:Online version
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