Mobile commerce : how it contrasts, challenges and enhances electronic commerce /
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Mobile commerce : how it contrasts, challenges and enhances electronic commerce /

Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make up just some of the shopping functions done on mobile devices. How...

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Bibliographic Details
Main Author: Swilley, Esther (Author)
Format: Online Book
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Access:Online version
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