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Social media marketing : marketing panacea or the emperor's new digital clothes? /

The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an...

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Bibliographic Details
Main Author: Charlesworth, Alan, 1956-, (Author)
Format: Online Book
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2018.
Edition:First edition.
Series:Marketing strategy collection.
Online Access:Online version
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