Social media marketing : marketing panacea or the emperor's new digital clothes? /
The tale of The Emperor's New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen's cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an...
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
|Series:||Marketing strategy collection.
|Online Access:||Online version|
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