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World wide data : the future of digital marketing, e-commerce, and big data /

The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportuni...

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Bibliographic Details
Main Author: Asensio, Alfonso, (Author)
Format: Online Book
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2018.
Edition:First edition.
Series:Big data and business analytics collection.
Online Access:Online version
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