Brand Jamaica : reimagining a national image and identity /
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Brand Jamaica : reimagining a national image and identity /

"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world s...

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Bibliographic Details
Other Authors: Johnson, Hume N. (Editor), Gentles-Peart, Kamille (Editor)
Format: Online Book
Language:English
Published: Lincoln : University of Nebraska Press, [2019]
Series:Book collections on Project MUSE.
Subjects:
Access:Online version
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