Brand Jamaica : reimagining a national image and identity /
Saved in:

Brand Jamaica : reimagining a national image and identity /

"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world s...

Full description

Bibliographic Details
Other Authors: Johnson, Hume N. (Editor), Gentles-Peart, Kamille (Editor)
Format: Online Book
Language:English
Published: Lincoln : University of Nebraska Press, [2019]
Series:Book collections on Project MUSE.
Subjects:
Access:Online version
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.<BR /><BR />"--
"Rand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"--
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781496217486
1496217489
9781496217509
1496217500
9781496200563
Access:JSTOR Electronic access restricted to Villanova University patrons.