Brand Jamaica : reimagining a national image and identity /
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Brand Jamaica : reimagining a national image and identity /

"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world s...

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Bibliographic Details
Other Authors: Johnson, Hume N. (Editor), Gentles-Peart, Kamille (Editor)
Format: Online Book
Language:English
Published: Lincoln : University of Nebraska Press, [2019]
Series:Book collections on Project MUSE.
Subjects:
Access:Online version
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245 0 0 |a Brand Jamaica :  |b reimagining a national image and identity /  |c edited by Hume Johnson, Kamille Gentles-Peart. 
264 1 |a Lincoln :  |b University of Nebraska Press,  |c [2019] 
300 |a 1 online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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506 |a JSTOR Electronic access restricted to Villanova University patrons.  |b Books at JSTOR Demand Driven Acquisitions. 
520 |a "Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.<BR /><BR />"--  |c Provided by publisher. 
520 |a "Rand Jamaica is an empirical look at Jamaica's postindependence national image and global brand from multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm that shaped it"--  |c Provided by publisher. 
504 |a Includes bibliographical references and index. 
505 0 |a Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson -- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert -- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart. 
588 0 |a Print version record. 
651 0 |a Jamaica  |x Civilization  |y 21st century. 
650 0 |a Group identity  |z Jamaica. 
650 0 |a National characteristics, Jamaican. 
651 0 |a Jamaica  |x Public opinion, Foreign. 
650 7 |a HISTORY / Caribbean & West Indies / General.  |2 bisacsh 
650 7 |a Civilization.  |2 fast  |0 (OCoLC)fst00862898 
650 7 |a Group identity.  |2 fast  |0 (OCoLC)fst00948442 
650 7 |a National characteristics, Jamaican.  |2 fast  |0 (OCoLC)fst01033458 
651 7 |a Jamaica.  |2 fast  |0 (OCoLC)fst01211575 
655 4 |a Electronic books. 
700 1 |a Johnson, Hume N.,  |e editor. 
700 1 |a Gentles-Peart, Kamille,  |e editor. 
776 0 8 |i Print version:  |t Brand Jamaica.  |d Lincoln : University of Nebraska Press, [2019]  |z 9781496200563  |w (DLC) 2019015631  |w (OCoLC)1090009895 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Online version  |u http://ezproxy.villanova.edu/login?URL=https://www.jstor.org/stable/10.2307/j.ctvr6958x 
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