Brand Jamaica : reimagining a national image and identity /
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Brand Jamaica : reimagining a national image and identity /

"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world s...

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Bibliographic Details
Other Authors: Johnson, Hume N. (Editor), Gentles-Peart, Kamille (Editor)
Format: Online Book
Published: Lincoln : University of Nebraska Press, [2019]
Series:Book collections on Project MUSE.
Access:Online version
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Table of Contents:
  • Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson
  • The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon
  • Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart
  • Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins
  • An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert
  • Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson
  • Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson
  • Final thoughts / Hume Johnson and Kamille Gentles-Peart.