Brand Jamaica : reimagining a national image and identity /
"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world s...
University of Nebraska Press,
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- Between fame and infamy: the dialectic tension in Jamaica's nation brand / Hume Johnson
- The branding of a nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon
- Women of paradise: tourism marketing and the lived realities of Jamaican women abroad / Kamille Gentles-Peart
- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Perkins
- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint Loubert
- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson
- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson
- Final thoughts / Hume Johnson and Kamille Gentles-Peart.