APA Citation

American Association for Public Opinion Research., University of Chicago. Press., JSTOR (Organization), & University of Chicago Press online. The Journal of consumer research. Chicago, Ill.: University of Chicago Press.

MLA Citation

American Association for Public Opinion Research., University of Chicago. Press, JSTOR (Organization), and University of Chicago Press online. The Journal of Consumer Research. Chicago, Ill.: University of Chicago Press.

Warning: These citations may not always be 100% accurate.