The Journal of consumer research

Corporate Author: American Association for Public Opinion Research., University of Chicago. Press., JSTOR (Organization), Oxford Online Journals.
Format: Online Journal
Language: English
Published: Chicago, Ill. : University of Chicago Press
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Published: Print began with v. 1 (June 1974).
Item Description: Title from contents screen (viewed Oct. 31, 2001).
Format: Mode of access: World Wide Web.
ISSN: 1537-5277
Access: Electronic access restricted to Villanova University patrons.