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Decoding customer value at the bottom of the pyramid : an urban India marketing perspective /

Mature businesses across all advanced countries are struggling to find new markets as these countries are aging with the consequence that their domestic markets are either stagnant or growing very slowly. Their future seems to be destined to come from emerging markets, India being one of them. The c...

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Bibliographic Details
Main Author: Srivastava, Ritu, (Author)
Corporate Author: BEPress online.
Format: Online Book
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2020.
Edition:First edition.
Series:Marketing collection. $x2150-9662
Access:Online version
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