Mass communication theories : explaining origins, processes, and effects /
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Mass communication theories : explaining origins, processes, and effects /

The second edition of thisinnovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simp...

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Bibliographic Details
Main Authors: DeFleur, Melvin L. (Melvin Lawrence), 1923-2017 (Author), DeFleur, Margaret H. (Author)
Corporate Author: Taylor & Francis books online
Format: Online Book
Language:English
Published: New York, NY : Routledge, 2022.
Edition:Second edition.
Subjects:
Access:Online version
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