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Marketing a new product : its planning, development, and control /

Bibliographic Details
Main Author: Hisrich, Robert D.
Other Authors: Peters, Michael P.
Format: Book
Published: Menlo Park, Calif. : Benjamin/Cummings Pub. Co., c1978.
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Falvey Main - 3rd Floor

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Call Number: HD69.N4H55
Copy 1 On Shelf