Review by Choice Review
Tuller offers a clearly written account of how US companies can go about competing for global opportunities in world markets. Drawing from 30 years of operation management and consulting experiences, he presents a wide array of guidelines, recommendations, references, and sources for entering any market, anywhere in the world. The book achieves its purpose by providing workable tools for practitioners and other interested readers in how to actively compete in the global arena. The 20 chapters are readable and easy to follow--major topics and key points are simply listed, followed by supporting text information. Current material, rich figures, listings, questions to be asked, and the like, combine to make this well-organized work a valuable reference source. The only minor criticism might be that Tuller tries to do too much by covering too many topics (the full gamut, including planning, implementing, financing, and marketing) for every region of the world. Preface and introduction; 13 appendixes of excellent reference information; short bibliography. Strongly recommended for upper-division and graduate business collections and for large public libraries. -J. W. Leonard, Miami University
Copyright American Library Association, used with permission.