Review by Choice Review
This is the most systematic discussion of semiotics yet published. Because the area is so diverse, the task that Noth (English linguistics, University of Kassel, Germany) undertakes is daunting. He begins with a discussion of the history of semiotics and brings it up to date with examinations of C.S. Peirce, Charles Morris, F. Saussure, L. Hjelmslev, and R. Jakobson. There follows an orderly discussion of signs, semiosis, language and language based codes, schools and major figures, text semiotics, nonverbal communication, and aesthetics and visual communication. He makes no attempt to resolve the argument of whether semiotics is a discipline, a field, or a methodology. Rather (and admirably), he leaves this moot. He does resolve some of the terminological confusion that besets the area. There is an extensive bibliography as well as two excellent indexes, one of subjects and terms and the other of names. -R. C. O'Hara, University of South Florida
Copyright American Library Association, used with permission.
Review by Library Journal Review
Mapping a discipline as new as semiotics involves not only compilation and description, but making substantive choices regarding the taxonomy and dimensions of the field. Noth succeeds admirably in this formidable undertaking. He casts a wide net, incorporating a variety of perspectives: historical, systematic, generic, and institutional. While the individual entries may be too brief to aid a specialist in his own field, Noth's book does provide a workable framework for relating disciplines to each other and to the pioneering theorists of the field, from Peirce to Jakobson. Noth rounds out his work with a treatment of the most recent developments and the provision of extensive, up-to-date bibliographical data. Recommended for academic libraries.-- Alexander Gelley, Univ. of California, Irvine (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
(c) Copyright Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.