Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Main Author: Bearden, William O., 1945-
Other Authors: Netemeyer, Richard G., 1956-, Mobley, Mary F.
Format: Book
Language: English
Published: Newbury Park, Calif. : Sage Publications, c1993.
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HF5415.3.B323 1993
Copy 1 Available