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Strategic marketing for nonprofit organizations /

Bibliographic Details
Main Author: Kotler, Philip.
Other Authors: Andreasen, Alan R., 1934-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1991.
Edition:4th ed.
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Description
Physical Description:xi, 644 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0138519323 :