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Relationship marketing : bringing quality, customer service, and marketing together /

Bibliographic Details
Main Author: Christopher, Martin.
Corporate Author: Chartered Institute of Marketing.
Other Authors: Payne, Adrian., Ballantyne, David.
Format: Book
Language:English
Published: Oxford ; Boston : Butterworth-Heinemann, 1991.
Series:Marketing series (London, England)
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Falvey Main - 3rd Floor

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Holdings details from Falvey Main - 3rd Floor
Call Number: HF5415.C52717 1991
Copy 1 On Shelf