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International marketing : a cultural approach /

Main Author: Usunier, Jean-Claude.
Format: Book
Language: English
Published: New York : Prentice Hall, 1993
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008 920831s1993 nyua b 001 0 eng
010 |a  92033999  
020 |a 0131945807 (pbk) :  |c 40.00 
035 |a ocm26634859 
035 |9 00416577 
040 |a DLC  |c DLC  |d HBS 
049 |a PVUM 
050 0 0 |a HF1416  |b .U85 1993 
099 1 |a HF1416.U85 1993 
100 1 |a Usunier, Jean-Claude. 
245 1 0 |a International marketing :  |b a cultural approach /  |c Jean-Claude Usunier. 
260 |a New York :  |b Prentice Hall,  |c 1993. 
300 |a xiii, 494 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
590 |a ms 
650 0 |a Export marketing  |x Social aspects. 
650 0 |a International business enterprises  |x Social aspects. 
650 0 |a Intercultural communication. 
852 0 |b MAIN  |h HF1416.U85 1993