APA Citation

Rust, R. T., & Oliver, R. L. (1994). Service quality: New directions in theory and practice. Thousand Oaks, Calif.: Sage Publications.

Chicago Style Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. Thousand Oaks, Calif.: Sage Publications, 1994.

MLA Citation

Rust, Roland T., and Richard L. Oliver. Service Quality: New Directions in Theory and Practice. Thousand Oaks, Calif.: Sage Publications, 1994.

Warning: These citations may not always be 100% accurate.