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Psychological processes and advertising effects : theory, research, and applications /

Bibliographic Details
Corporate Author: Conference on Advertising and Consumer Psychology
Other Authors: Alwitt, Linda F., Mitchell, Andrew A., 1939-
Format: Conference Proceeding Book
Language:English
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1985.
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Holdings details from MAIN
Call Number: HF5822.P78 1985
Copy 1 Live Status Unavailable