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Brand equity & advertising : advertising's role in building strong brands /

Bibliographic Details
Other Authors: Aaker, David A., Biel, Alexander L.
Format: Book
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1993.
Series:Advertising and consumer psychology
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Falvey Main - 3rd Floor

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Holdings details from Falvey Main - 3rd Floor
Call Number: HD69.B7B72 1993
Copy 1 On Shelf