The marketing of the president : political marketing as campaign strategy /

Main Author: Newman, Bruce I.
Format: Book
Language: English
Published: Thousand Oaks, CA : Sage Publications, c1994.
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Physical Description: xvii, 165 p. : ill. ; 23 cm.
Bibliography: Includes bibliographical references (p. 152-153) and indexes.
ISBN: 080395137X
0803951388 (pbk.)