The marketing of the president : political marketing as campaign strategy /

Main Author: Newman, Bruce I.
Format: Book
Language: English
Published: Thousand Oaks, CA : Sage Publications, c1994.
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020 |a 080395137X 
020 |a 0803951388 (pbk.) 
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035 |9 00436285 
040 |a DLC  |c DLC  |d UKM 
043 |a n-us--- 
049 |a PVUM 
050 0 0 |a JK528  |b .N48 1994 
099 1 |a JK528.N48 1994 
100 1 |a Newman, Bruce I. 
245 1 4 |a The marketing of the president :  |b political marketing as campaign strategy /  |c Bruce I. Newman. 
260 |a Thousand Oaks, CA :  |b Sage Publications,  |c c1994. 
300 |a xvii, 165 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references (p. 152-153) and indexes. 
590 |a gr 
650 0 |a Presidents  |z United States  |x Election. 
650 0 |a Campaign management  |z United States. 
650 0 |a Electioneering  |z United States. 
650 0 |a Marketing  |z United States. 
653 0 |a Presidents  |a Elections 
653 0 |a United States 
852 0 |b MAIN  |h JK528.N48 1994