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Introduction to advertising & promotion : an integrated marketing communications perspective /

Bibliographic Details
Main Author: Belch, George E.
Other Authors: Belch, Michael A.
Format: Book
Published: Homewood, IL : Irwin, c1993.
Edition:2nd ed.
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Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
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HF5823.B387 1993
Copy 1 Available