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The handbook for focus group research /

Main Author: Greenbaum, Thomas L.
Format: Book
Language: English
Published: Thousand Oaks, Calif. : Sage Publications, 1998
Edition: 2nd ed., rev. and expanded.
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005 19980602144847.0
008 980602s1998 caua 001 0 eng
010 |a 97021222 
035 |a (OCoLC)37322709 
040 |a DLC  |c DLC  |d UKM 
015 |a GB98-9964 
019 |a 38358493 
020 |a 0761912525 (acid-free paper) 
020 |a 0761912533 (pbk. : acid-free paper) 
050 0 0 |a HF5415.2  |b .G695 1998 
082 0 0 |a 658.8/3  |2 21 
049 |a PVUM 
100 1 |a Greenbaum, Thomas L. 
245 1 4 |a The handbook for focus group research /  |c Thomas L. Greenbaum. 
246 3 0 |a Focus group research 
250 |a 2nd ed., rev. and expanded. 
260 |a Thousand Oaks, Calif. :  |b Sage Publications,  |c c1998. 
300 |a xvi, 262 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes index. 
505 0 |a Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility. 
650 0 |a Marketing research. 
650 0 |a Focused group interviewing. 
852 0 |b MAIN  |h HF5415.2  |i .G695 1998