The handbook for focus group research /

Main Author: Greenbaum, Thomas L.
Format: Book
Language: English
Published: Thousand Oaks, Calif. : Sage Publications, c1998.
Edition: 2nd ed., rev. and expanded.
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Table of Contents:
  • Focus groups: an overview
  • Research decisions
  • Maximizing the effectiveness of focus group research
  • Common mistakes in focus groups
  • The moderator
  • Focus groups and the technology revolution
  • Controlling the costs of focus group research
  • New moderating techniques
  • Global focus groups
  • Litigation focus groups
  • Focus groups with physicians
  • Focus group trends
  • Effective management of field services and recruiting
  • Threats to the focus group industry
  • A career as a moderator
  • Building business moderating focus groups
  • The role of the facility.