APA (7th ed.) Citation

Stewart, D. W., & Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington Books.

Chicago Style (17th ed.) Citation

Stewart, David W., and David H. Furse. Effective Television Advertising: A Study of 1000 Commercials. Lexington, Mass.: Lexington Books, 1986.

MLA (9th ed.) Citation

Stewart, David W., and David H. Furse. Effective Television Advertising: A Study of 1000 Commercials. Lexington Books, 1986.


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