APA Citation

Stewart, D. W., & Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington, Mass.: Lexington Books.

Chicago Style Citation

Stewart, David W., and David H. Furse. Effective Television Advertising: A Study of 1000 Commercials. Lexington, Mass.: Lexington Books, 1986.

MLA Citation

Stewart, David W., and David H. Furse. Effective Television Advertising: A Study of 1000 Commercials. Lexington, Mass.: Lexington Books, 1986.

Warning: These citations may not always be 100% accurate.