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Effective television advertising : a study of 1000 commercials /

Bibliographic Details
Main Author: Stewart, David W.
Other Authors: Furse, David H.
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, c1986.
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001 47573
008 850830s1986 mau b 001 0 eng
010 |a  85045448  
020 |a 066911751X (alk. paper) 
035 |a ocm12550226 
035 |a (CaOTULAS)157366290 
035 |9 00050988 
040 |a DLC  |c DLC  |d PVU 
049 |a PVUM  |o [39346005343969] 
050 0 |a HF6146.T42  |b S845 1986 
082 0 |a 659.14/3  |2 19 
099 1 |a HF6146.T42S845 1986 
100 1 |a Stewart, David W. 
245 1 0 |a Effective television advertising :  |b a study of 1000 commercials /  |c David W. Stewart, David H. Furse. 
260 |a Lexington, Mass. :  |b Lexington Books,  |c c1986. 
300 |a xii, 178 p. ;  |c 24 cm. 
500 |a Includes index. 
504 |a Bibliography: p. [167]-171. 
650 0 |a Television advertising. 
700 1 |a Furse, David H. 
852 0 |b MAIN  |h HF6146.T42S845 1986