Webvertising : the ultimate Internet advertising guide /
Format: | Book |
---|---|
Language: | English |
Published: |
[S.l.] :
Morgan Kaufman,
2000.
|
Series: | A HOTT (hands on tests and tutorials) guide.
|
Subjects: | |
Access: | Check Holdings for more information. |
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005 | 20031006101516.0 | ||
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082 | 0 | 4 | |a 659.102854678 |2 21 |
090 | |a HF6146.I58 |b W43 2000 | ||
245 | 0 | 0 | |a Webvertising : |b the ultimate Internet advertising guide / |c SCN Education BV, editor. |
260 | |a [S.l.] : |b Morgan Kaufman, |c 2000. | ||
300 | |a 400 p. | ||
505 | 0 | 0 | |g Ch. 1. |t An Introduction to Online Advertising -- |t Why Internet Advertising? / |r Tom Hyland -- |t Internet Advertising / |r Coshe.com -- |t It's an Ad, Ad World / |r Lee Weiner -- |t Webvertising in an Accidental Industry / |r Nocturne.com -- |t Advantages and Disadvantages of Advertising on the Web / |r The H. W. Grady College of Journalism and Mass Communication -- |t BJ Webvertising Marketing Guide / |r B. J. Webvertising -- |g Ch. 2. |t Online vs. Traditional Marketing -- |t Channel One Banner Advertising Report / |r Channel One -- |t Executive Summary: The State of One to One Online / |r Peppers and Rogers Group -- |t Web-based Sales: Defining the Cognitive Buyer / |r Paul Zellweger -- |t Interactive Relationship Marketing / |r David M. Raab -- |g Ch. 3. |t Optimizing an Online Campaign -- |t How Internet Advertising Works / |r Rex Briggs and Horst Stipp -- |t It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research / |r American Business Press -- |t The Seven Steps to Successful Direct Marketing / |r Carey Hedges -- |t Exploding the WEB CPM Myth / |r Rick Boyce -- |t What Advertising Works? / |r Bill Doyle, Mary A. Modahl and Ben Abbott -- |t Increasing Advertising Effectiveness on the Web / |r Intel Corporation -- |t Justifying the Web of Your Business / |r USWeb Corporation -- |t Collection of DrNunley.com Marketing Articles / |r Kevin Nunley -- |g Ch. 4. |t Ways to Measure -- |t Counting "Hits" Not Bet Measure Of Web Success / |r Steven Bonisteel -- |t The Dirty Truth About Click Throughs / |r eMarketer "the authority on business online" -- |t On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance / |r Nicole Goldstein -- |t Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey / |r Andersen Consulting -- |g Ch. 5. |t Tips -- |t 9 Ways to Write Sure-Selling Ads / |r Binnie Perper -- |t 10 Tips to More Effective Banners / |r Nick Bullimore -- |g Ch. 6. |t Webvertising in-Depth -- |t Designing Catchy, Effective Banner Ads / |r Meredith Little -- |t The Bigger Picture - Free Vs. Paid Advertising / |r Internet Marketing Company -- |t Technical White Paper: Advertising on the Web / |r Tom Shields -- |t Generate and Tracking Response to Promotional E-mail / |r Michelle Feit -- |t Why E-Mail Lists Have Come of Age / |r Michelle Feit. |
590 | |a January01mkt | ||
598 | |a 08-JAN-01 |z 06-OCT-03 | ||
650 | 0 | |a Internet marketing. | |
650 | 0 | |a Internet advertising. | |
830 | 2 | |a A HOTT (hands on tests and tutorials) guide. | |
994 | |a E0 |b PVU | ||
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952 | f | f | |p Default |a Villanova University |b Villanova PA |c Falvey Memorial Library |d Falvey Main Stacks |t 0 |e HF6146.I58 W43 2000 |h Library of Congress classification |i Book |m 39346007987656 |n 1 |