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Webvertising : the ultimate Internet advertising guide /

Bibliographic Details
Format: Book
Language:English
Published: [S.l.] : Morgan Kaufman, 2000.
Series:A HOTT (hands on tests and tutorials) guide.
Subjects:
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245 0 0 |a Webvertising :  |b the ultimate Internet advertising guide /  |c SCN Education BV, editor. 
260 |a [S.l.] :  |b Morgan Kaufman,  |c 2000. 
300 |a 400 p. 
505 0 0 |g Ch. 1.  |t An Introduction to Online Advertising --   |t Why Internet Advertising? /  |r Tom Hyland --   |t Internet Advertising /  |r Coshe.com --   |t It's an Ad, Ad World /  |r Lee Weiner --   |t Webvertising in an Accidental Industry /  |r Nocturne.com --   |t Advantages and Disadvantages of Advertising on the Web /  |r The H. W. Grady College of Journalism and Mass Communication --   |t BJ Webvertising Marketing Guide /  |r B. J. Webvertising --   |g Ch. 2.  |t Online vs. Traditional Marketing --   |t Channel One Banner Advertising Report /  |r Channel One --   |t Executive Summary: The State of One to One Online /  |r Peppers and Rogers Group --   |t Web-based Sales: Defining the Cognitive Buyer /  |r Paul Zellweger --   |t Interactive Relationship Marketing /  |r David M. Raab --   |g Ch. 3.  |t Optimizing an Online Campaign --   |t How Internet Advertising Works /  |r Rex Briggs and Horst Stipp --   |t It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research /  |r American Business Press --   |t The Seven Steps to Successful Direct Marketing /  |r Carey Hedges --   |t Exploding the WEB CPM Myth /  |r Rick Boyce --   |t What Advertising Works? /  |r Bill Doyle, Mary A. Modahl and Ben Abbott --   |t Increasing Advertising Effectiveness on the Web /  |r Intel Corporation --   |t Justifying the Web of Your Business /  |r USWeb Corporation --   |t Collection of DrNunley.com Marketing Articles /  |r Kevin Nunley --   |g Ch. 4.  |t Ways to Measure --   |t Counting "Hits" Not Bet Measure Of Web Success /  |r Steven Bonisteel --   |t The Dirty Truth About Click Throughs /  |r eMarketer "the authority on business online" --   |t On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance /  |r Nicole Goldstein --   |t Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey /  |r Andersen Consulting --   |g Ch. 5.  |t Tips --   |t 9 Ways to Write Sure-Selling Ads /  |r Binnie Perper --   |t 10 Tips to More Effective Banners /  |r Nick Bullimore --   |g Ch. 6.  |t Webvertising in-Depth --   |t Designing Catchy, Effective Banner Ads /  |r Meredith Little --   |t The Bigger Picture - Free Vs. Paid Advertising /  |r Internet Marketing Company --   |t Technical White Paper: Advertising on the Web /  |r Tom Shields --   |t Generate and Tracking Response to Promotional E-mail /  |r Michelle Feit --   |t Why E-Mail Lists Have Come of Age /  |r Michelle Feit. 
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