Webvertising : the ultimate Internet advertising guide /
Format: | Book |
---|---|
Language: | English |
Published: |
[S.l.] :
Morgan Kaufman,
2000.
|
Series: | A HOTT (hands on tests and tutorials) guide.
|
Subjects: | |
Access: | Check Holdings for more information. |
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- Ch. 1. An Introduction to Online Advertising
- Why Internet Advertising? / Tom Hyland
- Internet Advertising / Coshe.com
- It's an Ad, Ad World / Lee Weiner
- Webvertising in an Accidental Industry / Nocturne.com
- Advantages and Disadvantages of Advertising on the Web / The H. W. Grady College of Journalism and Mass Communication
- BJ Webvertising Marketing Guide / B. J. Webvertising
- Ch. 2. Online vs. Traditional Marketing
- Channel One Banner Advertising Report / Channel One
- Executive Summary: The State of One to One Online / Peppers and Rogers Group
- Web-based Sales: Defining the Cognitive Buyer / Paul Zellweger
- Interactive Relationship Marketing / David M. Raab
- Ch. 3. Optimizing an Online Campaign
- How Internet Advertising Works / Rex Briggs and Horst Stipp
- It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research / American Business Press
- The Seven Steps to Successful Direct Marketing / Carey Hedges
- Exploding the WEB CPM Myth / Rick Boyce
- What Advertising Works? / Bill Doyle, Mary A. Modahl and Ben Abbott
- Increasing Advertising Effectiveness on the Web / Intel Corporation
- Justifying the Web of Your Business / USWeb Corporation
- Collection of DrNunley.com Marketing Articles / Kevin Nunley
- Ch. 4. Ways to Measure
- Counting "Hits" Not Bet Measure Of Web Success / Steven Bonisteel
- The Dirty Truth About Click Throughs / eMarketer "the authority on business online"
- On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance / Nicole Goldstein
- Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey / Andersen Consulting
- Ch. 5. Tips
- 9 Ways to Write Sure-Selling Ads / Binnie Perper
- 10 Tips to More Effective Banners / Nick Bullimore
- Ch. 6. Webvertising in-Depth
- Designing Catchy, Effective Banner Ads / Meredith Little
- The Bigger Picture - Free Vs. Paid Advertising / Internet Marketing Company
- Technical White Paper: Advertising on the Web / Tom Shields
- Generate and Tracking Response to Promotional E-mail / Michelle Feit
- Why E-Mail Lists Have Come of Age / Michelle Feit.