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Strategic marketing : an introduction /

Bibliographic Details
Main Author: Proctor, Tony.
Format: Book
Language:English
Published: London ; New York : Routledge, 2000.
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Description
Physical Description:xvii, 318 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references (p. [303]-312) and index.
ISBN:0415208106 (hbk.)
0415208114 (pbk.)