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Creating customer value through strategic marketing planning : a management approach /

Bibliographic Details
Main Author: Nijssen, E. J. 1963-
Other Authors: Frambach, Ruud T., 1965-
Format: Book
Published: Boston : Kluwer Academic Publishers, c2001.
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Falvey Main - 3rd Floor

Holdings details from Falvey Main - 3rd Floor
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HF5415.135 .N55 2001
Copy 1 Available