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The short- and long-run category demand effects of price promotions /

Bibliographic Details
Other Authors: Nijs, Vincent R.
Format: Book
Published: Cambridge, MA : Marketing Science Institute, 2000.
Series:Report (Marketing Science Institute) ; no. 00-109.
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Falvey Main - 3rd Floor

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HF5415.2 .R42 no. 00-109
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