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Ready, set go! : creativity, innovation, and new products : June 1-2, 2000, Loews Giorgio Hotel, Denver, Colorado /

Corporate Author: Marketing Science Institute.
Other Authors: Cheema, Amar., Pacheco, Barney.
Format: Book
Published: Cambridge, Mass. : Marketing Science Institute, c2000.
Series:Report (Marketing Science Institute) ; no. 00-113.
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