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Getting returns from service quality : is the conventional wisdom wrong? /

Bibliographic Details
Main Author: Rust, Roland T.
Corporate Author: Marketing Science Institute.
Other Authors: Moorman, Christine., Dickson, Peter R.
Format: Book
Published: Cambridge : Marketing Science Institute, 2000.
Series:Report (Marketing Science Institute) ; no. 00-120.
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Falvey Main - 3rd Floor

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Holdings details from Falvey Main - 3rd Floor
Call Number: HF5415.2 .R42 no. 00-120
Copy 1 On Shelf