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Examining the effects of liked and disliked television commercials on consumer brand attitudes : an application of classical conditioning principles /

Bibliographic Details
Main Author: Smith, Peter Worthington.
Format: Thesis Book
Published: 1990.
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Falvey Main - 3rd Floor

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Holdings details from Falvey Main - 3rd Floor
Call Number: HF6146.T42 S65 1990
Copy 1 On Shelf