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Michael Jordan, Inc. : corporate sport, media culture, and late modern America /

Other Authors: Andrews, David L., 1962-
Format: Book
Language:English
Published: Albany : State University of New York Press, c2001.
Series:SUNY series on sport, culture, and social relations
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008 001221s2001 nyu b s001 0deng
010 |a  00054794  
035 |a (OCoLC)ocm45655195 
040 |a DLC  |c DLC  |d LAS 
020 |a 0791450252 (alk. paper) 
020 |a 0791450260 (pbk. : alk. paper) 
042 |a pcc 
043 |a n-us--- 
050 0 0 |a GV706.2  |b .M53 2001 
082 0 0 |a 306.4/83/0973  |2 21 
049 |a PVUM 
245 0 0 |a Michael Jordan, Inc. :  |b corporate sport, media culture, and late modern America /  |c David L. Andrews, editor. 
260 |a Albany :  |b State University of New York Press,  |c c2001. 
300 |a xx, 301 p. ;  |c 23 cm. 
440 0 |a SUNY series on sport, culture, and social relations 
504 |a Includes bibliographical references and index. 
505 2 0 |g Foreword :  |t From Paul Robeson to Althea Gibson to Michael Jordan : images of race relations and sport /  |r C. Keith Harrison --  |g Introduction :  |t Michael Jordan matters /  |r David L. Andrews --  |t Representing Michael /  |r Norman K. Denzin --  |t Michael Jordan and his uniform number /  |r Edward G. Armstrong --  |t The sports spectacle, Michael Jordan, and Nike : unholy alliance? /  |r Douglas Kellner --  |t Nike's America / America's Michael Jordan /  |r C.L. Cole --  |t The fact(s) of Michael Jordan's blackness : excavating a floating racial signifier /  |r David L. Andrews --  |t Safe sex symbol? : Michael Jordan and the politics of representation /  |r Mary G. McDonald --  |t The global Jordanscape /  |r Ben Carrington ... [et al.] --  |t Michael Jordan, sneaker commercials, and Canadian youth cultures /  |r Brian Wilson, Robert Sparks --  |t Be like Mike? : Michael Jordan and the pedagogy of desire /  |r Michael Eric Dyson --  |t Just do it : what Michael Jordan has to teach us /  |r Michael Hoechsmann. 
590 |a April02soc 
650 0 |a Sports  |x Anthropological aspects  |z United States. 
600 1 0 |a Jordan, Michael,  |d 1963-  |x Influence. 
650 0 |a Mass media and sports  |x Social aspects  |z United States. 
700 1 |a Andrews, David L.,  |d 1962- 
994 |a E0  |b PVU 
852 0 |b MAIN  |h GV706.2  |i .M53 2001