A short course in international marketing blunders : mistakes made by companies that should have known better /

Main Author: White, Michael, 1951-
Format: Book
Language: English
Published: Novato, Calif. : World Trade Press, c2002.
Series: The short course in international trade series
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Falvey Main - 3rd Floor

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HF1416 .W48 2002
Copy 1 Available