Dictionary of advertising and direct mail terms /

Main Author: Imber, Jane.
Other Authors: Toffler, Betsy-Ann.
Format: Book
Language: English
Published: New York : Barron's, c1987.
Series: Barron's business guides
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Physical Description: xi, 514 p. : ill. ; 18 cm.
ISBN: 0812037650 (pbk.)