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Dictionary of advertising and direct mail terms /

Main Author: Imber, Jane.
Other Authors: Toffler, Betsy-Ann.
Format: Book
Language: English
Published: New York : Barron's, 1987
Series: Barron's business guides
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Review by Choice Review

A pocket dictionary that includes more than 3,000 terms, with separate appendixes for abbreviations and print fonts. The scope of the book goes beyond the narrow interpretation of the title; it includes terms relating to sampling techniques, photography, and statistics, as well as the names of various organizations and associations. For terms with multiple meanings, the definitions for the different fields (e.g., advertising, journalism, mass media) are clearly delineated. Illustrations enhance the fine printing job. Valuable for any library serving business students and professionals.-G.B. Thompson, Hobart and William Smith Colleges

Copyright American Library Association, used with permission.