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The Blackwell encyclopedic dictionary of marketing

Corporate Author: EBSCOhost books.
Other Authors: Lewis, Barbara R., Littler, Dale.
Format: Online Book
Published: Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, c1997.
Edition:[Pbk. ed., 1999].
Series:Blackwell encyclopedia of management.
Online Access:Online version
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Physical Description:274 p. ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0631227725 (electronic bk.)
Access:Electronic access restricted to Villanova University.