The Blackwell encyclopedic dictionary of marketing

Corporate Author: EBSCOhost books.
Other Authors: Lewis, Barbara R., Littler, Dale.
Format: Online Book
Language: English
Published: Oxford ; Cambridge, Mass. : Blackwell Publishers, 1999, c1997.
Edition: [Pbk. ed., 1999].
Series: Blackwell encyclopedia of management.
Online Access: Online version
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Online version