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The illusion of public opinion : fact and artifact in American public opinion polls /

Main Author: Bishop, George F.
Format: Book
Published: Lanham, MD : Rowman & Littlefield, c2005.
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Table of Contents:
  • The elusiveness of "public opinion"
  • Illusory opinions on public affairs
  • Survey questions and reality
  • The changing American voter : fact and artifact
  • September 11's ephemeral opinions
  • Ambiguities of measurement
  • Spurious impressions in the press
  • Illusions of causality : asking why
  • Improving the measurement of public opinion.