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Ethnography for marketers : a guide to consumer immersion /

Main Author: Mariampolski, Hy.
Format: Book
Published: Thousand Oaks, Calif. : SAGE Publications, c2006.
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Physical Description:xii, 252 p. ; 24 cm.
Bibliography:Includes bibliographical references (p. 235-238) and index.
ISBN:0761969462 (cloth : acid-free paper)
0761969470 (pbk.)