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Ethnography for marketers : a guide to consumer immersion /

Main Author: Mariampolski, Hy.
Format: Book
Language: English
Published: Thousand Oaks, Calif. : SAGE Publications, 2006
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LEADER 00938pam a22002894a 4500
001 670413
005 20050919140933.0
008 050209s2006 cau b 001 0 eng
010 |a  2005003610 
035 |a (OCoLC)ocm57641469 
040 |a DLC  |c DLC  |d YDX  |d BAKER  |d TTU  |d PVU 
020 |a 0761969462 (cloth : acid-free paper) 
020 |a 0761969470 (pbk.) 
050 0 0 |a HF5415.2  |b .M3164 2006 
049 |a PVUM 
100 1 |a Mariampolski, Hy. 
245 1 0 |a Ethnography for marketers :  |b a guide to consumer immersion /  |c Hy Mariampolski. 
260 |a Thousand Oaks, Calif. :  |b SAGE Publications,  |c c2006. 
300 |a xii, 252 p. ;  |c 24 cm. 
504 |a Includes bibliographical references (p. 235-238) and index. 
590 |a Sep05mkt 
650 0 |a Marketing research. 
650 0 |a Consumer behavior. 
650 0 |a Consumers' preferences. 
650 0 |a Business anthropology. 
994 |a C0  |b PVU 
852 0 |b MAIN  |h HF5415.2  |i .M3164 2006