Media product portfolios : issues in management of multiple products and services /
Other Authors: | |
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Format: | Book |
Language: | English |
Published: |
Mahwah, N.J. :
Lawrence Erlbaum,
2005.
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Subjects: | |
Access: | Check Holdings for more information. |
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Physical Description: | 266 p. : ill. ; 24 cm. |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0805855890 (alk. paper) |