Media product portfolios : issues in management of multiple products and services /
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Media product portfolios : issues in management of multiple products and services /

Bibliographic Details
Other Authors: Picard, Robert G.
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum, 2005.
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Description
Physical Description:266 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0805855890 (alk. paper)